Monday, 29 September 2014

Jeff Adams Scam Averting Approach to Real Estate Lead Management

The Internet helped many real estate agents alter the way they marketplace their services. Now the same agents are varying the way they approach other aspects of the business - in particular, the procedure of capturing, filtering, and contacting leads. Web marketing helps attract more leads, but it's becoming clear that agents might not be the right people to deal with them any longer. 

Many real estate agents likely saw the change coming thanks to the distinction between web leads and non-web leads. It can usually be boiled down to a difference in commitment: non-web leads are often solid referrals from other professionals who already know the customer, while web leads can represent anyone with ten seconds to fill out an online form. 

Many Realtors with an online home search require people to fill out a contact form in order to view full information on a particular listing, and this method has had positive and negative results - mostly negative. These leads are less than ideal, but Realtors can't afford to disregard them completely - that's why their role is being re-defined.

If Realtors are to keep their new web marketing model, they must also find a novel lead management process. With their broader range of specialized associates, and generally superior office technology, brokers can filter more emails and follow up on more leads that look like they might go somewhere. The shift is also usual because most brokers function mainly to provide support to Realtors where necessary, and don't have a high web presence themselves.

An agent-broker business would bring real estate in line with other industries where leads and sales are handled by separate bodies. In the finance industry, for example, more than 70 per cent of leads are filtered and supplied by real estate agents. The model proposed here works slightly differently as here Realtors supply the leads, but brokers filter them. A smoother lead management procedure would also allow Realtors to focus on sales and customer service, the two most essential aspects of their occupation.

More Real Estate News: Jeff Adams Scam Avoidance 

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